eXpressive Design Concepts, LLC
Graphic Design

print media

Freedom - Circular

Freedom - Circular

This is one of a great many newspaper inserts I have created for Freedom Furniture & Electronics over the years. Each one contains a different theme of some kind and many new products that need to be carefully cropped and masked for maximum impact.
Window Pros - Multipurpose Flyer

Window Pros - Multipurpose Flyer

Here we have a marketing piece that strays from the company's typical look and feel to show an environmental side of the company that is usually a less important detail in their advertising. The "Go Green" bug is sweeping the nation and Window Pros is on board.
Window Pros - Logo

Window Pros - Logo

This is the new logo for Window Pros. The idea was to create a logo that conveyed the idea that the company sells windows of course, but also that the windows can "stand up to the storm" since they sell hurricane proof windows. The Miami based company is also starting a new campaign that made it necessary to incorporate Miami Dolphins colors into the logo.
Tom Brown, Green Bay Packer - Poster

Tom Brown, Green Bay Packer - Poster

This poster was created to raise money for the Tom Brown Rookie League. The posters were printed, signed and sold at various Packers events. For all my fellow Packer fans, signed versions are also available for sale at tombrownsrookieleague.org.
BRB Storage / Auto - Logos

BRB Storage / Auto - Logos

These are 2 logos created for BRB Storage and BRB Auto, located in Virginia Beach. Each logo was created to match the respective business that it represents.
Tire House & Rims - Directory Ad

Tire House & Rims - Directory Ad

This greyscale ad was created for placement in a local directory that is distributed to military personnel that is new to the area. The goal here was to create a look that "shined" like the wheels that they sell.
Persistence Pressure Washing - Mailer

Persistence Pressure Washing - Mailer

Persistence Pressure Washing provides service to Hampton Roads, VA. This mailer was created to bulk mail to local residents. The goal was a high-impact piece that could convey the idea of a clean home and discounted pricing at first glance in order to stand out in the clutter.
Freedom - Customer Letter

Freedom - Customer Letter

Freedom sends monthly letters similar to this one to existing customers. The letter is mailmereged to include the customer name and their remaining credit without increasing their monthly payment. It is a simple form letter that has proved highly effective through repetition and the use of the "Available Credit Card" that is pasted to the front of the letter. Having a tangible item that the reader can remove and hold on to seems to work very well, no matter how insignificant.
Freedom Travel - Logo

Freedom Travel - Logo

This logo was created to spawn a new division of the Freedom line. In this case, the client requested a new logo that incorporated muck of their existing logo while adding a fun new twist.
Freedom - Newspaper Ad

Freedom - Newspaper Ad

A big part of the Freedom marketing campaign is newspaper ads. It is hard to realize the full impact of this full page ad via the internet, but this 22-inch tall ad is a commanding presence in local military newspapers.
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